Consumer Decision-Making Process | Overview & Steps
9:31
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Consumer Decision-Making Process | Overview & Steps
Learn about the consumer decision-making process. Study the steps in the consumer decision-making process, including need recognition and evaluation of alternatives.
14K viewsJul 21, 2012
Consumer Behaviour Theories
𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫 𝐅𝐢𝐧𝐚𝐥 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 Unearthing the consumer journey is yet another application of Consumer behaviour theories. The students of Consumer behaviour course launched an Electric Car and applied the core concepts such as buyer persona, buying behavior process, consumer journey and communication strategy. The objective of this activity is to equip students with critical analysis and an opportunity to think from a tactical level. #IqraUniversity #Consumerbehavior
0:54
𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫 𝐅𝐢𝐧𝐚𝐥 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 Unearthing the consumer journey is yet another application of Consumer behaviour theories. The students of Consumer behaviour course launched an Electric Car and applied the core concepts such as buyer persona, buying behavior process, consumer journey and communication strategy. The objective of this activity is to equip students with critical analysis and an opportunity to think from a tactical level. #IqraUniversity #Consumerbehavior
FacebookIqra University - IU
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Consumer Behavior Theory and Marketing Strategy
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