LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Lego made its first appearance at CES 2026 and showed off a new Smart Brick, which changes colors, emits sound effects, and ...

From Cabbage Patch Kids to Furby and Buzz Lightyear, these toys were must-haves for children during the 1980s and 1990s and ...

The original Star Wars figures produced between 1978 and 1985 are some of the best selling toys of all time. From must have figures like Darth Vader, Luke Skywalker and C3PO, to craft like the ...

Finally, Furby mania also translated into McDonald’s Happy Meal toys, and a complete set of all 80 McDonald’s Furbys (or “McFurbys”) sells for about $1,000, while you can purchase a handful for ...