When server-side tagging makes sense for your brand

As data loss grows, brands are rethinking tracking. Explore when a server-based setup delivers cleaner data and stronger ad ...
adexchanger

AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference?

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...
Streaming Media Magazine

Client-Side vs. Server-Side Ad Insertion: Which is Winning in 2024 and Why

Client-side or server-side? Ask five streaming ad tech experts, and you’ll get six opinions. In this clip from Streaming Media NYC, Streaming Media’s Nadine Krefetz asks execs from Roku, Paramount, ...
londonlovesbusiness.com

Client-side apps vs server-side apps: Pros and cons

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PC Magazine

client-side script

A small program that is run on the user's machine. For example, JavaScript scripts are widely used on Web pages that are executed in the client machine. Contrast with server-side script. THIS ...
Streaming Media Magazine

Server-Side Ad Insertion: Have a Good DAI

In today's over-the-top (OTT) world, ad-supported OTT video is irrevocably siphoning viewership from traditional broadcast television viewing. The shift from broadcast to unicast formats allows ...