Elon Musk’s AI company, xAI (PC:XAIIQ), is entering the video game market. The company has started hiring for a new gaming ...

The spread of generative AI has become background radiation, pitting players against studios and leaving its role uncertain.

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Developers are concerned about AI slop DeepMind and World Labs reckon AI can spit out new interactive 3D worlds, while ...

The video game industry is hellbent on harnessing the power of generative AI to boost productivity and dream up virtual worlds — while also cutting costs, of course. According to a recent Google Cloud ...

A patent filed by Sony last year has recently resurfaced, and shows the company has ideas for an AI 'ghost' that could assist ...

Leading research teams at Google DeepMind and a billion-dollar startup called World Labs, started by AI researcher Fei-Fei Li, are developing what they call ...

As reported by Automaton, a survey conducted by the Computer Entertainment Supplier’s Association (CESA) during June and July found that 51% of Japanese game companies are using AI in some capacity.

Analyst sentiment shift and why it matters Unity Software (U) is back in focus after several firms reiterated positive ratings and raised their outlook, with an overall Outperform consensus that ...

CEO Matthew Bromberg highlighted that "Unity showed strength across both our Grow and Create segments, driving results that once again meaningfully exceeded both our guidance and consensus for both ...

GameSpot may get a commission from retail offers. Arc Raiders is out now and putting up big sales and player numbers, and it's achieved strong results thus far amid debates and discussions about how ...