Business software maker SAP will unveil a module for its hosted CRM offering at its Sapphire customer event next week. SAP Marketing on-demand will be the second of three core CRM modules that the ...

Here’s what you need to know about the enterprise resource planning (ERP) vendor’s latest product and company news.

SAP CEO Bill McDermott is aligning his company behind a next-gen CRM platform that will take direct aim at Salesforce. Details about this effort are scarce--at least until SAP Sapphire in June, but ...

(Note: After an award-winning career in the media business covering the tech industry, Bob Evans was VP of Strategic Communications at SAP in 2011, and Chief Communications Officer at Oracle from 2012 ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Most of my clients are small or medium sized companies and are ...

Right then, let’s have a look at Salesforce and SAP. Lots of UK businesses use these systems, but they do quite different things, really. It can be a bit confusing trying to figure out which is which ...

Customer Relationship Management (CRM) is a mature market with a clear market leader in Salesforce. It has a bunch other enterprise players like Microsoft, Oracle and SAP vying for position. SAP ...