Owner Rachel Smith speaks out about the heated backlash.

The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

Golden Valley-based restaurant chain Buffalo Wild Wings, Inc., on Wednesday unveiled a new logo, which the company said features a more “muscular and athletic” winged buffalo. The company also ...

Cracker Barrel has unveiled a new logo design, sparking criticism from fans online. The rebranding includes menu changes, restaurant renovations and an "enhanced brand look and feel," according to a ...

Papa Johns has a new logo and restaurant design — and a name that's slightly changed, Louisville Business First reports.They're all a part of what the company calls a new brand identity that aims to ...

Find the latest logo design news from Fast company. See related business and technology articles, photos, slideshows and ...

An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, Wendy's red-haired moppet, or Arby's 10-gallon hat. But a superior logo does all ...