Add Yahoo as a preferred source to see more of our stories on Google. Every June 1, we see our go-to ride share service has changed its profile pictures to a rainbow car; we see advertisements for the ...

June, the month of LGBTQ + pride, appears to be a gigantic celebration in different countries of the world. People with extravagant clothes and colorful flags come out to flood the streets of their ...

Green, blue, pink – there is hardly a colour left that corporate marketers haven’t tried to wash their dirty laundry. Veteran activists may recall the birth of ‘greenwashing’ as a phrase in the late ...

It’s June, and the rainbow logos are once again in bloom. As I was adding a splash of seasonal color to my own LinkedIn profile, however, I couldn’t help but feel a twinge of doubt. With jokes about ...

Brands will likely get in on the action if a holiday or point of remembrance is coming up. Corporate holiday endeavors often focus on profit, not the people and cultures being celebrated. June's Pride ...

Add Yahoo as a preferred source to see more of our stories on Google. So rainbow washing by definition is that you are just marketing, uh, to the community and not joining the movement. So I wanna be ...

Are you a print subscriber? Activate your account. 30 min 42 sec ago By Brandon Doerrer - 3 hours 4 min ago By Garett Sloane - 3 hours 46 min ago 4 hours 35 min ago By Asa Hiken - 4 hours 45 min ago ...

As Pride Month comes to an end, the age-old question, "Which brands were genuinely supportive of the community, and which were simply capitalizing on it" has resurfaced. For years, major brands and ...

I get pitched a lot by publicists, agents and agencies for this column. Because I often use the behavior of certain people or companies as a jump-off point for articles, it makes sense that PR ...