Praise and rewards can be an effective way to change kids' behavior for the better. Here's how to use them.

Shortly after they turn 1, most babies begin to help others, whether by handing their mother an object out of her reach or giving a sibling a toy that has fallen. Researchers have long studied how ...

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...

Positive reinforcement is a type of positive discipline that aims to shape behavior by focusing on the good while reframing ...

Prosocial behaviors are the voluntary actions we take to help others with no expected benefit for ourselves. Actions can be seemingly insignificant such as correcting a buddy’s uniform infraction or ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

A new analysis using data from a longitudinal study that followed children between the ages of 5 and 17 has revealed a surprising association; kids who engaged in kind, caring, and helpful behaviors ...

Wealthy people are more likely to engage in prosocial behavior such as donating money or volunteering, according to a new global study. Wealthy people are more likely to engage in prosocial behaviour ...

If "Batman" appears on the scene, we immediately become more altruistic: in fact, research conducted by psychologists from the Università Cattolica del Sacro Cuore, Milan, shows that the sudden ...