Even for the most tech-savvy of marketers, personalization is a confusing topic. No one seems to agree on what exactly ‘personalization’ means. To one marketer, personalization is using a customer's ...

For the past decade, marketers have been locked in a desperate battle against the "attention recession." We've been told the human attention span is just eight seconds, and we've contorted our ...

DALLAS--(BUSINESS WIRE)--Monetate, the leading personalization platform that helps build personal and meaningful digital connections between brands and their global customers, announced today that ...

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

Given the near universal agreement across a wide range of educators that personalization has tremendous potential for education, I’ve started thinking more about the threat posed by personalization. I ...

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Editor's note: The following is a guest post from Brian Solis, principal analyst and Futurist at Altimeter, the digital analyst group at Prophet. When was the last time you received a marketing email ...

SAN DIEGO--(BUSINESS WIRE)--Certona®, a Kibo company and the pioneer in AI-driven personalization, today announced that the company has maintained its ranking as the #1 personalization provider to the ...