At Intrepid Travel, we’ve thought a lot about our new PR playbook. We have an in-house team of more than 20 communications ...

It’s a new year, a new you. Everyone has heard that phrase at some point. For some, it might mean a resolution to get fit, read more or cut back on a vice. For others, it could mean striking out on a ...

The Public Relations Society of America defines public relations as "a communications discipline that engages and informs key audiences, builds important relationships and brings vital information ...

Opinions expressed by Entrepreneur contributors are their own. For most businesses, the new year is a time for assessment, goal setting and strategic planning. When it comes to PR, this is the time to ...

CES, the massive annual tech showcase where companies debut their biggest innovations, creates both excitement and real opportunities for brands looking to stand out. Learn how to plan smart CES PR ...

As we are nearing the New Year, it’s time to assess your business goal setting and strategic planning, especially your marketing and PR plans. Startups often shy away PR stating that such activities ...

A formal public relations plan is usually part of a company's broader marketing plan, or a smaller document that outlines the PR component of the marketing plan. Advertising and promotions are other ...

In the PR industry, we know that the definition of “public relations” can change from firm to firm, year to year. PR is constantly evolving, and so are industry practices. At Ideas That Evoke, we have ...