Market research helps you develop knowledge of your industry and your company's competition. Knowing your potential and current customers and their purchasing preferences allows you to modify your ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for. Marketing research can give a business a picture of what kinds of new ...

Research guides your business's marketing plan and the four Ps of marketing – product, price, place and promotion – which help describe the purpose of marketing research. This research gives you the ...

This method is most suitable to B-to-B companies. You will see this method used in many business plans presented to venture capitalists. Here's a step-by-step approach to the Market Buildup method.

Research Services offers tutorials and workshops on a variety of topics. Each semester, we present a series of tutorials. If you have suggestions, please contact researchservices@bc.edu. We are also ...