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Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

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A tier system can make or break your loyalty program. At first glance, they might seem effortlessly manageable, maybe even a fun task to work on: Come up with a few cool names, set a point threshold, ...

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The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...