The fast casual burger brand hopes a new rewards system, modernized point-of-sale platform and AI-backed operational ...

The platform offers tailored marketing campaigns that resonate with individual shoppers and promote engagement. "The Go! Nisqually Markets app delivers an array of benefits, including the ability to ...

Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge ...

Shake Shack (SHAK) launched a comprehensive technology initiative called Project Catalyst for the purpose of modernizing its ...

CEO Rob Lynch has pledged to grow the fast-casual chain to more than 1,500 units domestically. The new Project Catalyst sets ...

During the 2025 Food On Demand Conference, held May 5-7 in Las Vegas, marketing leaders from a trio of franchise brands shared new and ongoing strategies for their loyalty programs. For all three, ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

I just cleaned out the office junk drawer and found more than seven punch cards for everything from pizza to coffee. Clearly, ...

The MarketWatch News Department was not involved in the creation of this content. Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...