T-Mobile hikes another major fee despite customer losses.

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

JD Power found that Ford owners are the most loyal, with 66.6% of them opting to replace an old Ford truck with a new one.

At the point of sale, there is a direct connection between the customer and the retailer—and it’s a powerful moment for ...

Brand loyalty isn’t what it used to be. Not from the vantage point of Nielsen VP strategic accounts Imran Hirani. I recently asked Imran to update us on the concept and the value of brand loyalty.

Brands like Nittany MinitMart, Quality Oil and Weigel's are moving beyond a one-size-fits-all approach. Earlier this year, Quality Oil Co., which owns and operates three convenience retail brands, ...

When you invest in your organization to foster loyalty, you’re actively working toward creating a business where employees want to stay. The Fast Company Executive Board is a private, fee-based ...

ESPN loudmouth breaks down what real loyalty means in sports media—and it's not what his colleague thinks it is.

We show loyalty to our parents, our partners, and our best pals. And, of course, our furry friends. But if someone asked you to capture that emotion in words, what would you say, exactly? If you’re ...

Throughout American history, no president has demanded personal loyalty more overtly than Donald Trump. Loyalty over expertise is a hallmark of his nontraditional governing style, and its ...