General Motors rival Lexus is changing its branding approach, forgoing the traditional Lexus logo in favor of spelled-out brand lettering. Lexus’ new branding approach will launch with the 2022 Lexus ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

The most important thing for a company is its identity, which is nowadays successfully maintained by pictorial representations called logos. A logo makes a website or a company look complete; it ...

Oregon State is upgrading its duds. The school unveiled new uniforms, logos, lettering and even new color schemes in a brand identity launch Monday night. You can see video of Mike Riley and the ...