Customer loyalty programs may have been around for decades – but they are changing fast and becoming more important for today’s digital-first and economically-concerned consumers. This is driving the ...

McDonald's and Starbucks aren't the only ones reaping the rewards of loyalty programs. As business leaders seek more cost-effective growth strategies, returning customers have become a strategic focus ...

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Clint Henderson, The Points Guy travel expert, joins 'Squawk Box' to discuss United Airline's overhaul of its MileagePlus loyalty program, future of travel loyalty programs, and more. Got a ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...