If you’re competing in business by having the lowest price, fastest delivery, or most features, you’re fighting a losing battle. While you're busy with the details of your product, you're missing ...

One key ingredient to ensuring that a company can earn excess returns over time: a durable competitive advantage. If a company has a successful product or service, it won’t be long before rivals try ...

Technology has long promised efficiency, from faster processes to lower operating costs. Finith Jernigan, Ph.D., is interested in something more ambitious: competitive separation that compounds over ...

Forbes contributors publish independent expert analyses and insights. Andrea Hill is a multi-industry CEO covering business & technology. The focus is now shifting to AI and competitive advantage, as ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. To build a sustainable advantage, provide a great customer ...

Excessive downtime, workflow delays, aging vehicles, complicated compliance requirements. Maintenance processes can be a drain, but — with the right tools — they can also be a competitive advantage.

Make your content unmistakably your own—even if AI is part of your process. In this closing keynote, Robert Rose explores how B2B marketing writers like you can use AI as an effective writing partner ...