NEW YORK, May 17, 2022 /PRNewswire/ -- Integral Ad Science (IAS), a global leader in digital media quality, announced today its Control Panel, a suite of reporting and planning tools that Context ...

Could the “C” in CTV also stand for contextual? Companies with contextual ad products would have you believe so. Seedtag, IRIS.TV and GumGum are a few examples of players that insist they’re more than ...

Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up with a target audience and had basic segments (“fashionistas”) to choose from.

Magnite has announced its integration of Anoki ContextIQ, a multimodal AI platform designed for contextual video intelligence in connected TV (CTV) advertising. As the first supply-side platform to ...

With Chrome’s identifier deprecation approaching in the year up ahead, many advertisers have wisely turned their efforts to contextual solutions. We spoke with Benjamin Christie, founder and president ...

NBCUniversal today announced a slew of new tools for advertisers in advance of the annual CES trade show in January, per details shared with Marketing Dive. The developments span targeting and ...

Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising ...