The U.S. Army has awarded its marketing account to Omnicom’s DDB, a contract worth $4 billion over the next 10 years. According to a statement from the Department of Defense, the bid was led by DDB’s ...

Ad agency DDB Chicago “exploited” a smaller, minority-owned New York shop in a “classic bait and switch” in an effort to win a $4 billion U.S. Army contract, a lawsuit alleges. Hero Group, which does ...

Reports of DDB’s demise may be exaggerated. But even if the brand survives Omnicom’s guillotine, the system that created it is already gone. Or why the age of names, myths, and craftsmanship is giving ...

Founded by Denise Drace-Brownell, JD, MPH, DDB Technology stands apart in its belief that innovation is not just about developing new technologies, but about restructuring how value is created, ...

Andrea Diquez, a 25-year veteran of Saatchi & Saatchi, is jumping ship to Omnicom Group's DDB, where she will become the first female CEO of the Chicago office. Diquez, most recently CEO of Saatchi's ...

Omnicom Health has merged DDB Health and The Purpose Group to create Remedy Edge. The holding company told MM+M on Wednesday afternoon that it is combining DDB Health’s HCP marketing expertise with ...

After overseeing some of Coca-Cola’s most progressive and viral marketing campaigns—including last year’s Super Bowl ad on cyberbullying—and turning the beverage company into the top consumer brand on ...

Another major Chicago ad agency has been placed on the deathwatch, calling into question the Windy City's historic significance in the advertising business. DDB Chicago is a "sinking ship," according ...

DDB Worldwide's new CEOs are making a big push into data and precision marketing. They say clients are demanding more than just the broadcast ads that made the Omnicom agency famous. But the new ...

DDB developed The Uncreative Agency, an AI-powered tool that generates a creative proposal based on a simple one-sentence brief, according to a press release shared with Marketing Dive. In the first ...

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DDB has unveiled a new corporate identity that invokes the founding principles of the three men who started the agency 70 years ago: Ned Doyle, Mac Dane and Bill Bernbach. The new logo was designed by ...