Editor’s Note: This article originally appeared on YourSource News (YSN), the official blog of BrandSource parent AVB Inc, and is reprinted with permission from the authors. Let’s face it: Every ...

Co-authored by Nigel Bairstow, Ph.D., and Mark Cario, The Marketing Revolution It's natural for customers to complain, which is an integral part of human nature. Our complaints can be either minor ...

Making a customer complaint is enough of a hassle on its own, but it’s made worse with all the barriers that companies can put in your way—like automated chatbots, unhelpful customer reps, or simply ...

Reviews have become a central part of people's decision-making process. Although many consumers rate objective facts, such as technical specs, make and model, higher than subjective information, it is ...

One-star ratings can destroy consumer confidence. Even if a product, restaurant, or gig worker has dozens of five-star ratings, a handful of one-star ratings can wash away positive perceptions. It ...