The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

More and more it seems the conversation around sustainable business and lifestyles is focusing on these three words: consumer behaviour change. More specifically, we're increasingly interested in how ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...

A meta-analysis of extant research on social norms, to establish several new empirical generalisations, was recently performed by researchers from Universidad Carlos III de Madrid, HEC Montreal, and ...