CMS Wire

B2B and B2C Marketing: One and the Same After All?

B2B and B2C marketing are surprisingly similar. Sure, there are differences, but customer experience is customer experience, ultimately. As marketers, we segment our careers and capabilities based on ...
B2B Marketing Magazine

B2B vs B2C Marketing: Classic Differences & Similarities

This blog is the second instalment in a series of three on B2B vs. B2C marketing. You can read the first blog here and the final here. In the previous blog, I covered the background to B2B’s evolution ...
B2B Marketing Magazine

B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

In the previous blog, I covered the background to B2B’s evolution over time and the classic differences between B2B and B2C. This blog explores the classic similarities and classic grey areas. B2B and ...
MediaPost

The Difference Between B2B and B2C

There's a huge difference between business-to-business marketing and business-to-consumer marketing, but not everyone can see it clearly. There are those who believe the differences are minimal ...
Forbes

The Disappearing Divide: Why B2B And B2C Marketing Are Starting To Look A Lot Alike

Not too long ago, business-to-business (B2B) and business-to-consumer (B2C) marketing seemed like worlds apart. If you were a B2B marketer, your job was all about formal pitches, focusing on data and ...
Marketing

Difference in expences size of marketing b2b versus b2c?

When it comes to marketing, there are significant differences in expenses between B2B (business-to-business) and B2C (business-to-consumer) markets. B2B marketing typically involves targeting a ...
TechCrunch

B2B vs. B2C is not about who’s buying, but how you’re selling

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...
Marketing

Generative AI in Marketing: How B2B and B2C Adoption Differ

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...
VentureBeat

Here’s what B2B is borrowing from B2C commerce

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More During two years of lockdowns and home working, consumers flooded online ...
Fast Company

Forget B2B or B2C: It’s all about brands for humans (B4H)

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Yumi Clevenger-Lee ...
MediaPost

Holidays Are The Time For B2C In B2B

There’s no law that says B2B messages must be turgidly written. They need warmth and humor, especially at this time of year. For one thing, making customers “a part of your company journey is the ...