In 2026, ad tech is being reshaped by the convergence of privacy-first regulation, AI-driven optimisation, and the continued ...

I’ve been thinking a lot about the RFI issued by US Immigration and Customs Enforcement in late January. ICE asked data providers and tech vendors to share information on how their tools and services ...

Roman Vrublivskyi, CEO of Attekmi, explores this year’s top ad tech trends, from first-party data to supply path optimisation ...

Smartly.io has become OpenAI's first creative ad-tech partner, allowing advertisers to place ads in the ChatGPT interface, where users can engage with the chatbot for product advice and ...

What type of leadership and attitude do we need to innovate in digital advertising and ad tech? We work in a highly polarized industry where our methods of tackling fraud and providing transparency ...

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The great disruption promised by ...

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...

Verve, and LiveRamp discussed how artificial intelligence is reshaping advertising workflows, measurement, and data strategy ...