Joe Kerschbaum compares Google's Ad Planner and the AdWords Placement Tool to see how they stack up when it comes to choosing which sites to target for PPC. The client used for the experiment sells ...
MONTREAL--(BUSINESS WIRE)--Optable, a leader in identity resolution and audience activation for publishers, today announced the general availability of Optable Planner Agent, an AI-powered agentic ...
The Google Ad Planner announcement last week, timed to the annual ARF conference, got a tremendous amount of interest in the press. In fact, as an "industry quotable," I do not remember a story this ...